Consumers interest in genealogy/ancestry research reaches epic proportion

The global direct-to-consumer laboratory testing market projected annual growth is double-digit through 2030

Photo by Czapp u00c1rpu00e1d on

If there is any doubt that genealogy/ancestry research is capturing the world’s attention, especially, take a look at the latest data collection regarding consumer-requested testing for DNA. The global, direct-to-consumer (DTC) lab testing market is projected to reach $7.92 billion by 2030, growing at an annual rate of 10.9 percent, according to

In 2023, the ancestry/genealogy segment is expected to account for the largest share of the global direct-to-consumer genetic testing market. Factors such as increased consumer interest & curiosity regarding ancestry, technological advancements to make genetic testing accessible, strong advertising & marketing by the companies, high racial diversity and interracial mix in some countries, and the advantages such as convenience & accessibility are driving the growth of this segment.

DNA testing is a powerful method for verifying family documents. It can help confirm or refute relationships between family members and verify family documents such as birth certificates, marriage certificates, or adoption papers.

For example, if a birth certificate claims two people are siblings, a DNA test can help confirm this. The DNA test can also show clear relationships between other relatives such as great-aunts, uncles, cousins, and great-great-grandparents.


Published by Learning family histories

Our genealogy traces our family from western and central Africa and western Europe. Our ancestors entered the United States at the Virginia and Georgia Ports. First cousins Mark Owen and Ann Lineve Wead (it is protocol to use the maiden names of females in genealogy searches) are responsible for writing this blog. Although Ann has been involved in genealogy research while searching for certain ancestors since the age of 10, the cousins began deeper research of their families during the COVID-19 Pandemic Year of 2020. Devoting as much as 6 hours some evenings to the methodical training and research of genealogy, the cousins completed the year 2020 by earning genealogy certificates. Join us. @goodgenesgenealogy on wordpress and fb, twitter Sign up for our blog and enjoy the journey.

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

This site uses Akismet to reduce spam. Learn how your comment data is processed.

%d bloggers like this: